This is a very late follow-up (hopefully Aaron also sees it), but I wanted to call out that I recently noticed that "He Gets Us" is now apparently controlled by a different organization: it moved from the Servant Foundation (to which the Greens are/were donors) to a new group called Come Near (none of whose donors I believe have been dis…
This is a very late follow-up (hopefully Aaron also sees it), but I wanted to call out that I recently noticed that "He Gets Us" is now apparently controlled by a different organization: it moved from the Servant Foundation (to which the Greens are/were donors) to a new group called Come Near (none of whose donors I believe have been disclosed). There is also a new CEO, Ken Calwell of Papa Murphy's.
I can't seem to find anyone who has discussed the exact nature of this transaction. Maybe it was always part of the plan to set up a new, independent organization, or maybe some like the Greens or others at the Servant Foundation saw how the campaign was faring and decided to quietly cut ties, perhaps even selling the brand and its assets to this new organization.
In any case, my Spidey-senses tell me the change of advertising strategy and change of control/ownership aren't a coincidence.
This is a very late follow-up (hopefully Aaron also sees it), but I wanted to call out that I recently noticed that "He Gets Us" is now apparently controlled by a different organization: it moved from the Servant Foundation (to which the Greens are/were donors) to a new group called Come Near (none of whose donors I believe have been disclosed). There is also a new CEO, Ken Calwell of Papa Murphy's.
I can't seem to find anyone who has discussed the exact nature of this transaction. Maybe it was always part of the plan to set up a new, independent organization, or maybe some like the Greens or others at the Servant Foundation saw how the campaign was faring and decided to quietly cut ties, perhaps even selling the brand and its assets to this new organization.
In any case, my Spidey-senses tell me the change of advertising strategy and change of control/ownership aren't a coincidence.