It's partly paywalled but there's a lot of text above the paywall. Argument is US sports environment needs to become more like Europe's, or be conquered by gambling culture, which he calls an "apex predator" that American sports culture has not evolved to compete with (but Europe's has).
On sports betting, Skallas had a somewhat provocative and novel take. It's from April but I coincidentally only noticed it this week:
https://lindynewsletter.beehiiv.com/p/gambling-going-dominate-american-sports-culture
It's partly paywalled but there's a lot of text above the paywall. Argument is US sports environment needs to become more like Europe's, or be conquered by gambling culture, which he calls an "apex predator" that American sports culture has not evolved to compete with (but Europe's has).